Executive Searches
Vice President, Sales & New Business Development
Specialty & Natural Food Distributor
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Our client is a long-standing distributor serving the grocery and natural products channel, known for strategic brand partnerships and a service model extending well beyond core distribution. The company is committed to delivering superior customer service and fostering growth through a curated portfolio of premium brands. |
SITUATION ANALYSIS
A strategic growth investment positioned the company to expand its commercial reach and evolve from a relationship-driven distributor into a more systematic commercial growth platform. The Vice President of Sales & New Business Development role was created to lead this expansion, building a proactive outbound sales strategy and broadening the company’s geographic and customer footprint.
KEY RESPONSIBILITIES
The Vice President of Sales & New Business Development leads the company’s commercial expansion through a strategic outbound sales approach, owning the full sales cycle from prospecting to onboarding while identifying new market opportunities and developing scalable sales playbooks. This executive builds and leads an outbound sales team as the business grows, integrating commercial strategies with M&A activity to ensure cohesive operations and maximize acquisition benefits.
SUCCESSFUL PLACEMENT
Our placement brings more than 15 years of progressive sales, business development and operations leadership experience across food retail, distribution and wholesale channels. He most recently led multi-channel business development for a national distributor, where he drove significant annual new business growth and secured long-term value through strategic customer partnerships and market expansion initiatives. Earlier in his career, he held leadership roles spanning sales enablement, market development and operations, including within an entrepreneurial, founder-led business. He has demonstrated a strong track record of building customer relationships, entering new markets, developing commercial teams and driving disciplined, sustainable growth.
Meet The Team
