Faced with emerging technologies, increasing focus on big data, and evolving consumer habits, organizations across all industry verticals are being pressured to reinvent how they reach their audiences and drive revenue through their sales and marketing initiatives. Leaders in this function are called increasingly to serve as advisors and business partners in an effort to achieve business goals.
The most successful marketing and sales executives are the ones with their finger on the pulse of these industry trends, who are simultaneously in tune with the demand from both internal and external stakeholders. They are called to leverage digital and social technologies in addition to measuring a growing number of customer touchpoints and directing a cross-generational, global team of marketing and sales people.
Companies are finding it increasingly challenging to recruit and retain these individuals. When recruiting these marketing and sales leaders, we continue to build robust networks, striving to understand the motivations and aspirations of key players in the marketing and sales function. We seek out professionals whose track record of upward mobility and career accomplishments can fill the expanding role before them and aid our clients in sustaining a competitive edge in the marketplace.