Executive Searches
Vice President of Sales, Natural Channel
Global Snacking Company
POSITION SUMMARY
The Vice President of Sales, Natural Channel will lead commercial strategy and customer development across a rapidly growing better-for-you portfolio, with responsibility for driving distribution, velocity and profitable growth within the Natural Channel. This executive will oversee joint business planning, pricing strategy, forecasting and channel expansion efforts while partnering closely with marketing, supply chain and finance to align innovation and commercialization priorities. The role carries significant enterprise impact through strengthening retailer and distributor relationships, expanding market presence and building scalable commercial capabilities to support long-term growth.
The ideal candidate brings 15+ years of progressive sales leadership experience within consumer packaged goods, ideally across snacking, protein or adjacent food categories, with strong exposure to Natural and better-for-you products. This leader combines deep commercial and analytical acumen with a track record of building strategic customer partnerships, leading joint business planning initiatives and driving growth across competitive retail environments. Strong relationships across key Natural Channel retailers and distributors are essential, along with an entrepreneurial, hands-on leadership style suited to fast-paced, high-growth organizations.
