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Our client is an agricultural marketing cooperative that supplies commodity food ingredients to industrial and retail customers across the United States. |
As the sugar industry evolved amid increased market volatility, heightened competition and shifting consumer and regulatory landscapes, the company recognized the need to strengthen its market position and drive sustainable growth. This prompted the decision to bolster the industrial sales function with a Vice President of Industrial Sales to navigate diverse market segments and ensure competitiveness across its large industrial segment.
The Vice President of Industrial Sales develops and implements robust sales strategies to meet revenue, volume and profitability targets, cultivating and expanding relationships with major industrial buyers while securing long-term contracts. This executive steers pricing and risk management in collaboration with pricing teams to devise competitive models and manage commercial exposure, oversees sales operations and market intelligence, and leads the sales team in a culture of accountability, continuous improvement and strategic thinking aligned with corporate objectives.
Our placement brings more than 25 years of national and international sales leadership experience, with a track record of growing revenue and volume in challenging and declining markets. They have led sales and marketing strategy across industrial and retail channels for agricultural and milled ingredient businesses, managing substantial revenue responsibility and teams across multiple regions and countries. Known for building successful business platforms in fragmented and untested markets, they bring deep experience across cooperative, private equity and large-scale organizations, leading teams through evolving markets, merging business systems and shifting corporate cultures.