Executive Searches
Chief Marketing Officer
Regional Retailer
We are no longer accepting applications for this role.
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Our company is a family-owned retailer operating a network of stores with a growing omni-channel presence. |
SITUATION ANALYSIS
Our client recognized the need to adapt to evolving retail landscapes and consumer preferences, prompting the creation of a Chief Marketing Officer position. With decades of history and a longstanding commitment to community and fiscal responsibility, the company has expanded its regional operations while enhancing its omni-channel presence. This growth, coupled with a competitive retail environment, required a strategic marketing transformation to drive customer acquisition and retention while ensuring alignment with the company’s core values and long-term objectives.
KEY RESPONSIBILITIES
The Chief Marketing Officer leads the transformation of the marketing function and is accountable for developing strategies that drive revenue growth and brand differentiation. The role serves as a senior partner to the CEO and executive leadership team on brand positioning and long-term marketing direction. Additional responsibilities encompass demand generation, customer journey optimization, brand governance, public relations and oversight of marketing technology platforms.
SUCCESSFUL PLACEMENT
Our placement brings more than two decades of progressive marketing leadership built entirely within a major national retail organization, where they rose through roles spanning CRM, media strategy, promotional planning and enterprise marketing leadership. Most recently, they served as a senior marketing executive at a large, publicly traded omni-channel retailer operating hundreds of store locations across the United States, with oversight of customer insights, loyalty programs and promotional strategy across a multibillion-dollar investment portfolio. Their career is distinguished by a consistent record of translating data analytics and predictive modeling into measurable improvements in customer acquisition, retention and investment productivity.
Meet The Team
