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Vice President, Marketing
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Publicly-Traded Designer and Manufacturer of In-Ground Swimming Pools
Position Summary:
The Vice President, Marketing, reporting directly to the Chief Commercial Officer, is responsible for leading the Marketing Communications and overall brand marketing functions for the global organization while driving short- and long-term strategic marketing initiatives to attain the company’s corporate branding, customer engagement, new business, and revenue growth goals. They will also be largely responsible for maintaining the organization’s position as a market leader through innovative and customer-centric product branding, generating consumer awareness and attaining ROI for all marketing initiatives.
Our placement has over 20 years of corporate and agency integrated marketing communications and brand management experience in CPG, retail, technology, and luxury consumer goods. She has deep knowledge of integrated marketing strategy and tactical execution of digital, social, TV, print, public relations, events and retail merchandising. She has previously led the launch of new products including positioning, communications strategy, pricing, distribution strategy, and GTM plan.
