$30 Billion Insurance Client
Reports to the Chief Executive Officer.
This executive will be responsible for leading the function and company through a dramatic change in the go-to-market strategy – one that will rely ever more heavily on a direct-to-consumer model.
The person in this role will be charged with maximizing the marketing budget and improving the return on marketing investment (ROMI) across all marketing communication touch points – marketing, creative, agency execution, marketing campaigns, digital, social network campaigns, etc.
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